Update date: Jul 13, 2026 | 272 Pages | Report ID: PPS-PS-007806
Bio-Based Juice Pouch Market
DMA IntelligenceBio-Based Juice Pouch Growth Analysis & Future Outlook 2033
Segments: Material Type (PLA, PHA, Starch Blends, Bio-PE, Others), Product Type (Stand-Up Pouches, Spouted Pouches, Flat Pouches, Others), Capacity (Up to 200 ml, 201-500 ml, Above 500 ml), Application (Fruit Juices, Vegetable Juices, Mixed Juices, Others), End-User (Beverage Industry, Food Service, Household, Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Others), By Region, And Segment Forecasts
$1240.0M
Market Size, 2025
$1338.0M
Market Estimate, 2026
$2278.2M
Market Forecast, 2033
7.9%
CAGR, 2026–2033
Market Definiton and Strategic Context
The Bio-Based Juice Pouch Market refers to the industry segment dedicated to the production and distribution of flexible packaging solutions for juices and other liquid beverages, manufactured primarily from renewable biological resources rather than fossil fuels. These pouches are designed to offer an eco-friendly alternative to traditional plastic or carton packaging, addressing growing consumer demand for sustainable products and stricter environmental regulations worldwide. The market encompasses a variety of bio-based materials, including PLA (Polylactic Acid), PHA (Polyhydroxyalkanoates), starch-based polymers, cellulose-based films, and bio-polyethylene (Bio-PE), each offering distinct advantages in terms of biodegradability, compostability, and recyclability. The market is driven by increasing environmental awareness, corporate sustainability initiatives, and advancements in bio-plastic technologies that enhance material performance and cost-effectiveness. Key applications include packaging for fruit juices, vegetable juices, smoothies, and other non-carbonated beverages, catering to a broad spectrum of consumers from infants to adults. The Bio-Based Juice Pouch market size is currently experiencing significant expansion, with a positive growth outlook and a robust market forecast driven by innovation and consumer preference shifts. The industry expansion is also fueled by strategic collaborations between material suppliers, packaging manufacturers, and beverage brands aimed at developing and scaling up production of these sustainable solutions. In 2025, the global Bio-Based Juice Pouch market was valued at USD 1240.00 Million, reflecting a solid foundation for future growth.
| Report Attribute | Details |
|---|---|
| Market size value in 2025 | USD 1,240.00 Million |
| Revenue forecast in 2033 | USD 2,278.21 Million |
| Growth rate | CAGR of 7.9% from 2025 to 2033 |
| Actual data | 2021 - 2024 |
| Forecast period | 2025 - 2033 |
| Quantitative units | Revenue in USD Million and CAGR from 2025 to 2033 |
| Report coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments covered | Material Type, Product Type, Capacity, Application, End-User, Distribution Channel |
| Regional scope | North America; Europe; APAC; Latin America; MEA |
| Country scope | All; All; All; All; All |
| Key companies profiled | Amcor plc; Tetra Pak International S.A.; Mondi Group; SIG Combibloc Group AG; Berry Global Inc.; Huhtamaki Oyj; Smurfit Kappa Group plc; Sealed Air Corporation; Constantia Flexibles Group GmbH; Gualapack S.p.A.; Glenroy, Inc.; Sonoco Products Company; Uflex Ltd.; Bemis Company, Inc.; ProAmpac LLC; Coveris Holdings S.A.; Printpack, Inc.; Scholle IPN; Pouch Partners AG; Fres-co System USA, Inc. |
| Customization scope | Free report customization (equivalent to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
Growth Catalysts & Market Constraints
The Bio-Based Juice Pouch market is navigating a dynamic landscape shaped by evolving consumer preferences, regulatory pressures, and technological advancements. The market is experiencing a significant uplift due to the global push for sustainability, driving demand for eco-friendly packaging solutions. This shift necessitates continuous innovation in material science and manufacturing processes to meet both performance and environmental criteria. While the Bio-Based Juice Pouch market size continues to expand, driven by these positive forces, it also faces hurdles such as cost competitiveness and the complexities of scaling up production. The growth forecast remains strong, underscoring the industry's potential to redefine beverage packaging standards amidst these multifaceted dynamics.
Growth Drivers
- Rising consumer preference for sustainable packaging solutions is a primary driver, as environmental concerns about plastic waste encourage brands to adopt bio-based alternatives, directly boosting the demand for bio-based juice pouches across various beverage categories. This shift reflects a broader societal movement towards eco-conscious consumption and corporate social responsibility, influencing purchasing decisions significantly.
- Stringent environmental regulations and government initiatives aimed at reducing plastic pollution and promoting circular economy principles are compelling beverage manufacturers to transition to more sustainable packaging, including bio-based pouches. These regulatory mandates often include taxes on virgin plastics or incentives for renewable materials, creating a favorable policy environment for market expansion and adoption.
Restraints
- The higher cost associated with bio-based materials and manufacturing processes compared to conventional plastic pouches poses a significant restraint, potentially leading to increased product prices for consumers or reduced profit margins for manufacturers. This cost disparity can hinder widespread adoption, especially in price-sensitive markets where consumers prioritize affordability over environmental benefits.
- Limited availability of raw materials and complex supply chain logistics for certain bio-based polymers can restrict production capacity and increase lead times, creating challenges for manufacturers to meet growing market demand efficiently. This constraint can lead to supply instability and higher operational costs, impacting the overall scalability of the bio-based juice pouch market.
Opportunities
- Developing innovative bio-based material blends that offer enhanced barrier properties, shelf-life extension, and improved recyclability or compostability presents a significant opportunity to capture new market segments and expand applications beyond traditional juices. Focusing on R&D to overcome current performance limitations can unlock substantial growth potential and competitive advantages for market players.
- Strategic partnerships and collaborations across the value chain, involving bio-material suppliers, packaging manufacturers, beverage brands, and waste management companies, can accelerate market growth by streamlining R&D, optimizing production, and establishing effective end-of-life solutions for bio-based pouches. Such alliances can foster a more robust and sustainable ecosystem.
Challenges
- Ensuring consistent quality and performance standards for bio-based pouches, particularly regarding shelf life, oxygen barrier properties, and heat resistance, remains a key challenge. Inconsistencies can lead to product spoilage or customer dissatisfaction, necessitating rigorous testing and quality control measures that add to manufacturing complexity and cost.
- The lack of standardized infrastructure for industrial composting and recycling of various bio-based materials presents a significant post-consumer waste management challenge. This limits the environmental benefits of bio-based pouches if they are not properly disposed of, leading to confusion among consumers and hindering the realization of a truly circular economy for these products.
Market Level Breakdown
The Bio-Based Juice Pouch market is segmented by Material Type, encompassing PLA (Polylactic Acid), PHA (Polyhydroxyalkanoates), Starch-Based Polymers, Cellulose-Based Films, Bio-PE (Bio-Polyethylene), and Other Bio-Based Materials. PLA currently holds the largest share due to its versatility and increasing production capacity, offering a balance of performance and biodegradability. PHA and starch-based polymers are gaining traction for their compostable properties, while cellulose-based films are favored for their renewability. Bio-PE, derived from sugarcane, presents a drop-in solution for existing polyethylene infrastructure, contributing significantly to the market's sustainable material portfolio and driving overall Bio-Based Juice Pouch market growth.
Segmentation by Product Type includes Stand-up Pouches, Spouted Pouches, Flat Pouches, and Other Pouch Types. Stand-up pouches are dominant due to their convenience, shelf appeal, and re-sealability, making them ideal for various juice products. Spouted pouches are particularly popular for children's beverages and on-the-go consumption, offering ease of use and reduced spillage. Flat pouches serve as a cost-effective option for single-serving portions. The continuous innovation in pouch designs, focusing on functionality and consumer appeal, further enhances the market's product diversity and consumer adoption rates, supporting the Bio-Based Juice Pouch market size.
Based on Capacity, the market is categorized into Less than 100 ml, 100 ml - 250 ml, and More than 250 ml. The 100 ml - 250 ml segment holds a significant share, driven by the popularity of single-serving and portion-controlled juice products for children and individual consumption. Pouches with less than 100 ml capacity cater to baby food and small juice shots, while larger capacities are used for family-size or multi-serving options. This segmentation allows manufacturers to target specific consumer needs and usage occasions, optimizing product offerings and contributing to market expansion.
The Application segment divides the market into Fruit Juices, Vegetable Juices, Smoothies and Purees, and Other Beverages. Fruit juices represent the largest application area, owing to their widespread consumption and the extensive variety of products available. Smoothies and purees are rapidly growing segments, benefiting from health-conscious trends and the convenience offered by pouch packaging. Vegetable juices and other specialty beverages also increasingly leverage bio-based pouches for their sustainable attributes and consumer appeal, reinforcing the overall Bio-Based Juice Pouch market forecast and industry trends.
By End-User, the market is segmented into Kids, Adults, and Athletes. The 'Kids' segment is a major consumer group, driven by the demand for convenient, spill-proof, and safe packaging for children's juices and purees. Adult consumers are increasingly opting for bio-based pouches for their on-the-go lifestyle and environmental consciousness. Athletes utilize these pouches for energy drinks and nutritional supplements. Each end-user group has distinct preferences for capacity and design, influencing product development and market strategies within the Bio-Based Juice Pouch market taxonomy.
The Distribution Channel segment includes Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Other Channels. Supermarkets and hypermarkets are the primary distribution channels, offering wide product visibility and accessibility to a large consumer base. Convenience stores cater to immediate consumption needs, while online retail is experiencing rapid growth, driven by e-commerce penetration and direct-to-consumer models. Other channels include specialty food stores and institutional sales. The diversification of distribution channels ensures broad market reach and sustained demand for bio-based juice pouches.
Bio-Based Juice Pouch Segmentation Breakdown
- Material Type
- PLA
- PHA
- Starch Blends
- Bio-PE
- Others
- Product Type
- Stand-Up Pouches
- Spouted Pouches
- Flat Pouches
- Others
- Capacity
- Up to 200 ml
- 201-500 ml
- Above 500 ml
- Application
- Fruit Juices
- Vegetable Juices
- Mixed Juices
- Others
- End-User
- Beverage Industry
- Food Service
- Household
- Others
- Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail
- Others
Geographic Performance & Regional Trends
Regionally, North America dominated the Bio-Based Juice Pouch market in 2025, driven by high consumer awareness regarding environmental issues, robust sustainability initiatives by leading beverage brands, and well-established recycling infrastructures. The region's early adoption of eco-friendly packaging solutions and significant investment in bio-plastic research contribute to its leading position. Asia Pacific, however, emerged as the fastest-growing market, primarily fueled by rapid economic development, increasing disposable incomes, and a burgeoning middle class in countries like China and India. The growing urbanization and a shift towards convenient, sustainable packaging in this region are significant factors underpinning the Bio-Based Juice Pouch market growth.
Regional Growth Drivers
- North America: The region's strong regulatory push for sustainable packaging and high consumer demand for eco-friendly products are significant drivers. Countries like the United States and Canada are seeing increased adoption due to corporate sustainability goals and advancements in bio-based material technologies, leading to continuous market expansion and innovation in the beverage industry.
- Europe: Strict EU directives on single-use plastics and ambitious recycling targets are compelling beverage manufacturers in countries such as Germany, the United Kingdom, and France to invest heavily in bio-based packaging. This regulatory environment, coupled with a strong emphasis on circular economy principles, propels the adoption of bio-based juice pouches.
- Asia Pacific: Rapid urbanization, increasing disposable incomes, and a growing health-conscious consumer base are driving demand for convenient and sustainable beverage packaging in China, India, and Japan. Government support for green manufacturing and rising environmental awareness contribute significantly to the accelerated growth of bio-based solutions in the region.
- Latin America: Modernization of the retail sector and increasing consumer awareness about environmental issues in countries like Brazil and Mexico are fostering the adoption of bio-based juice pouches. The region is witnessing a gradual shift from traditional packaging towards more sustainable alternatives, driven by both local and international beverage brands seeking to enhance their environmental footprint.
- Middle East & Africa: Efforts to diversify economies away from oil and invest in sustainable industries, alongside improving waste management infrastructure, are creating opportunities for bio-based packaging. Countries such as Saudi Arabia and South Africa are slowly adopting these solutions, driven by a growing young population and increasing environmental consciousness, though from a smaller base.
Looking ahead, mature markets in North America and Europe will likely focus on optimizing existing bio-based solutions and enhancing circularity, driven by continuous innovation and regulatory refinements. Emerging markets in Asia Pacific and Latin America are poised for exponential growth, characterized by increasing market penetration and the establishment of new production capacities. Suppliers must strategically adapt their offerings, focusing on cost-effectiveness and localized material sourcing for emerging regions, while emphasizing advanced functionality and complete circularity solutions for more developed markets to capitalize on diverse regional trajectories.
Competitive Insights & Leading Companies
The Bio-Based Juice Pouch competitive landscape is moderately consolidated, with a mix of established global packaging giants and specialized bio-plastic manufacturers vying for market share. Key players include multinational corporations with extensive R&D capabilities and global distribution networks, alongside smaller, agile companies focusing on niche bio-material innovations. The market is characterized by intense competition driven by product differentiation, sustainability credentials, and technological advancements. Competitive levers primarily revolve around developing cost-effective and high-performance bio-based materials, ensuring regulatory compliance, and establishing robust supply chains. Pricing strategies are crucial, as bio-based solutions often carry a premium, necessitating a balance between sustainability benefits and affordability. Furthermore, strong distribution channels and strategic partnerships with beverage brands are vital for market penetration and expansion. The ability to offer customized solutions that meet specific client needs for barrier properties, shelf life, and aesthetic appeal also plays a significant role in gaining a competitive edge. This dynamic environment fosters continuous innovation and pushes companies to invest in sustainable practices to capture growing consumer demand.
Companies in the Bio-Based Juice Pouch market are employing various strategies to strengthen their market position and drive growth. A significant trend is the focus on mergers and acquisitions (M&A) and strategic partnerships to expand product portfolios, enhance technological capabilities, and gain access to new markets or specialized bio-material suppliers. Product launches featuring new and improved bio-based material formulations, such as enhanced compostable or recyclable pouches, are frequent, aimed at meeting evolving regulatory standards and consumer expectations. Investment in R&D is paramount, with companies exploring novel bio-polymers and advanced manufacturing processes to improve performance characteristics like barrier properties and extend shelf life. Differentiation is achieved through offering comprehensive sustainability solutions, including material sourcing, end-of-life options, and carbon footprint reduction. Some players are focusing on localization of production to reduce logistics costs and improve responsiveness to regional market demands. However, the industry faces challenges such as managing margin pressure due to fluctuating raw material costs and the need for significant capital investment in new bio-plastic production facilities. Compliance with diverse and evolving global environmental regulations also presents an ongoing challenge, requiring continuous adaptation and certification efforts.
Bio-Based Juice Pouch Key Companies
- Amcor plc
- Tetra Pak International S.A.
- Mondi Group
- SIG Combibloc Group AG
- Berry Global Inc.
- Huhtamaki Oyj
- Smurfit Kappa Group plc
- Sealed Air Corporation
- Constantia Flexibles Group GmbH
- Gualapack S.p.A.
- Glenroy, Inc.
- Sonoco Products Company
- Uflex Ltd.
- Bemis Company, Inc.
- ProAmpac LLC
- Coveris Holdings S.A.
- Printpack, Inc.
- Scholle IPN
- Pouch Partners AG
- Fres-co System USA, Inc.
Bio-Based Juice Pouch Market Ecosystem
Ecosystem Participants
- Raw Material Suppliers — Provide the foundational bio-based polymers and additives necessary for manufacturing juice pouches, including PLA, PHA, starch, and cellulose derivatives. Their role is critical in ensuring the consistent supply of high-quality, sustainably sourced, and certified bio-materials to packaging converters, directly influencing the cost and environmental profile of the final product.
- These suppliers manage the cultivation or synthesis of renewable resources and the subsequent processing into industrial-grade resins. Key responsibilities include ensuring feedstock traceability, adherence to bio-plastic standards, and driving innovation in material properties like barrier performance and heat sealability.
- Bio-Plastic Manufacturers — Specialize in converting raw bio-based feedstocks into usable films, sheets, and laminates suitable for flexible packaging. They are responsible for compounding, extrusion, and coating processes that impart specific functional properties to the materials, such as oxygen and moisture barriers, crucial for preserving juice quality and extending shelf life.
- Their operations involve significant R&D to optimize material blends for flexibility, printability, and seal integrity, while also navigating the complexities of scaling up production to meet the demands of the growing bio-based juice pouch market.
- Packaging Converters — Take the bio-plastic films and laminates and transform them into finished juice pouches using printing, lamination, and pouch-making machinery. They customize designs, sizes, and features (e.g., spouts, re-sealable zippers) according to the specific requirements of beverage brands, ensuring aesthetic appeal and functional performance.
- These converters play a vital role in quality control, ensuring structural integrity and proper sealing to prevent leakage and maintain product freshness, directly impacting consumer satisfaction and brand reputation.
- Beverage Brands/Fillers — The ultimate customers for bio-based juice pouches, these companies fill the pouches with their juice products and distribute them to consumers. Their adoption of bio-based pouches is driven by sustainability goals, consumer demand for eco-friendly products, and regulatory pressures to reduce plastic waste.
- Their strategic decisions influence material selection, pouch design, and marketing, playing a crucial role in promoting the environmental benefits of bio-based packaging to the end-consumer and driving market demand.
- Distributors & Retailers — Form the bridge between beverage brands and end-consumers, handling the logistics, warehousing, and retail placement of bio-based juice pouches. Their role is essential in ensuring product availability, visibility, and accessibility across various sales channels, including supermarkets, convenience stores, and online platforms.
- They influence consumer choice through shelf placement, promotions, and communication of sustainability attributes, impacting market penetration and sales volumes for bio-based juice products.
- Waste Management & Recycling Companies — Critical for closing the loop in the bio-based packaging ecosystem, these entities collect, sort, process, and recycle or compost discarded bio-based juice pouches. Their infrastructure and technological capabilities determine the actual circularity of these materials.
- Investment in advanced recycling technologies and the expansion of composting facilities are crucial for realizing the full environmental benefits of bio-based pouches and addressing end-of-life challenges.
Report Coverage & Key Deliverables
The report delivers a comprehensive analysis of the Bio-Based Juice Pouch, combining quantitative data with qualitative insights to provide a holistic view of the market. It is meticulously structured to offer decision-makers actionable intelligence, enabling them to navigate the complexities of this rapidly evolving industry. The coverage spans historical market performance, current trends, and future growth projections, supported by detailed segmentation and regional breakdowns. This allows stakeholders to identify key growth opportunities, understand competitive dynamics, and formulate effective business strategies. The report emphasizes clarity and data accuracy, ensuring that all findings are robust and reliable for strategic planning, investment decisions, and market entry assessments. By thoroughly examining the market drivers, restraints, opportunities, and challenges, it equips businesses with the foresight needed to capitalize on emerging trends and mitigate potential risks, making it an indispensable resource for anyone involved in the bio-based packaging and beverage sectors.
Report Coverage
- Market Size Estimates (historical and forecast)
- This section provides precise market valuation figures for the Bio-Based Juice Pouch market from 2021 (historical data) through to 2033 (forecast period). It includes detailed year-on-year growth analysis and projections, offering a clear trajectory of market expansion and contraction. The methodology relies on a robust blend of primary and secondary research, triangulated with industry expert insights to ensure accuracy and reliability for strategic planning.
- Detailed Segmentation And Revenue Analysis
- The report meticulously breaks down the Bio-Based Juice Pouch market by Material Type, Product Type, Capacity, Application, End-User, and Distribution Channel. Each segment is analyzed for its revenue contribution, growth rate, and market share, providing granular insights into the most lucrative and fastest-growing sub-markets. This segmentation analysis helps identify specific areas for investment and product development strategies.
- Regional And Country-Level Insights
- Geographic analysis covers North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, with further breakdown into key countries. This section highlights regional market dynamics, regulatory landscapes, consumer preferences, and competitive intensities, enabling businesses to tailor their strategies for diverse geographical markets, distinguishing between mature and emerging growth pockets.
- Competitive Benchmarking Of Key Players
- A comprehensive assessment of leading companies in the Bio-Based Juice Pouch market, including their market positioning, product portfolios, strategic initiatives (M&A, partnerships, R&D), and financial performance. This competitive landscape analysis offers valuable insights into market concentration, competitive advantages, and potential threats, assisting in competitive strategy formulation.
- Customization Options Based on Specific Requirements
- Clients can avail free 10% customization (equivalent to 80 analyst working hours) to tailor the report content to their specific business needs. This includes additional segment breakdowns, focused regional analysis, deeper competitive profiling, or specific data points, ensuring the report delivers maximum relevance and value for unique strategic imperatives.
Recent Industry Insights
The Bio-Based Juice Pouch industry trends over the past 12-18 months have been marked by a significant acceleration in sustainable innovation and strategic collaborations. Companies are increasingly investing in research and development to enhance the barrier properties and compostability of bio-based materials, aiming to match the performance of conventional plastics. Several beverage brands have announced ambitious targets for transitioning to fully bio-based or recyclable packaging, driving demand for advanced pouch solutions. Regulatory shifts, particularly in Europe and parts of Asia, have introduced stricter guidelines on plastic waste, further incentivizing the adoption of bio-based pouches. Additionally, there's a growing trend towards localized production and supply chain optimization to reduce carbon footprint and improve responsiveness, reflecting a holistic approach to sustainability across the Bio-Based Juice Pouch market.
Key Market Developments
- October 2024: Tetra Pak International S.A. launched a new range of bio-based aseptic cartons with increased renewable content, signaling a broader industry move towards more sustainable packaging solutions for juice and dairy products.
- August 2024: Amcor plc announced a partnership with a leading bio-material producer to develop high-performance, fully recyclable bio-based films for flexible packaging, including applications in the juice market.
- June 2024: Mondi Group introduced a new paper-based, recyclable stand-up pouch for food and beverage applications, offering a fiber-based alternative to plastic-heavy juice pouches and expanding sustainable choices.
- April 2024: A consortium of European packaging companies and research institutions received funding to accelerate the industrialization of PHA-based flexible packaging solutions, directly benefiting the bio-based juice pouch sector.
- February 2024: Gualapack S.p.A. inaugurated a new production line dedicated to spouted pouches made from bio-based plastics, increasing capacity to meet rising demand from the baby food and juice segments.
- December 2023: Several major beverage brands across North America committed to sourcing 100% sustainable packaging by 2030, putting pressure on their suppliers to innovate in the bio-based pouch space.
Analyst Opinion
The Bio-Based Juice Pouch market outlook is highly attractive, driven by an undeniable global shift towards sustainability and stringent environmental regulations. The market exhibits moderately consolidated competitive intensity, with key players investing heavily in R&D and strategic partnerships to secure their positions. Demand-side forces are robust, fueled by increasing consumer awareness and corporate commitments to eco-friendly packaging, creating a consistent pull for bio-based solutions. While the supply side is evolving, continuous advancements in bio-material science are addressing historical limitations in cost and performance. The transition from conventional plastics to bio-based alternatives is not merely a trend but a fundamental industry transformation. Manufacturers who can innovate in material composition, enhance recyclability or compostability, and optimize production efficiencies are poised for substantial growth. Furthermore, the market's resilience to economic fluctuations is bolstered by the essential nature of juice products and the non-negotiable drive for environmental responsibility, making it a compelling sector for sustained investment and strategic focus.
The long-term outlook for the Bio-Based Juice Pouch market remains exceptionally positive, characterized by continuous innovation and expanding application areas. Future growth will be significantly influenced by breakthroughs in next-generation bio-polymers that offer superior barrier properties, extended shelf life, and enhanced processability at competitive costs. The industry is likely to see increased vertical integration, with bio-material producers collaborating more closely with packaging converters and beverage brands to streamline the value chain and ensure consistent quality. Key risk factors include volatility in raw material prices, which can impact production costs and profit margins, and the ongoing challenge of developing robust, scalable recycling and composting infrastructures globally. However, these risks are largely mitigated by the strong regulatory tailwinds and unwavering consumer demand for sustainable products. Strategic implications for suppliers include prioritizing circular design principles, investing in certifications for biodegradability and compostability, and forging strong partnerships to navigate the evolving market landscape effectively. The Bio-Based Juice Pouch market is set to play a pivotal role in the future of sustainable food and beverage packaging.